Who We Are

The Origin

We come from a lineage of nomadic herders who have lived in harmony with the Mongolian landscape for centuries. This deep connection to the land is not just our history—it is our blueprint.

Founded in 2016 by Davaadash and Solongo, YakLux (formerly Khur) was created to bridge the gap between ancient tradition and modern refinement. We blend the rugged resilience of the yak with the delicate artistry of high-end craftsmanship, carrying the spirit of the Mountains to the world.

We believe that all the laws of reality were given to us by nature. Everything has a cause and effect. We often say to each other that when you encounter difficulties or feel fear or anxiety, all you need to do is go into nature and consciously observe your surroundings. Look deep into nature, and then we will understand everything better. All the answers we seek can be found there right that time.

The Purpose

The Mission

To redefine luxury by crafting ethically sourced yak wool products that honor Mongolian heritage. We strive to make these rare materials accessible while ensuring every piece is a testament to artistry and sustainability.

The Vision

To maintain a perfect balance between nature and human existence.
We believe true luxury is knowing exactly where your product comes from and the positive impact it leaves behind. We source raw materials directly from local herders, eliminating middlemen. This ensures product quality, supports herders’ livelihoods and promotes ecosystem sustainability.

Core Values

Material Honesty

We prioritize natural fibers that breathe, last, and return to the earth without harm.

True Sustainability

It is not just a buzzword; it is a cycle. From herder to manufacturer to wearer, everyone benefits.

Built to Last

In a world of fast fashion, we choose longevity. Our products are made with love to endure for years.

Mongolian Heritage

Every design is rooted in the culture and beauty of our ancestors.

We are

Curated & Niche

We speak to a distinct few—connoisseurs who appreciate rarity and origin. We embrace the quiet confidence of the exclusionary.

Calm & Elemental

Our voice is as still as the winter steppe. We project a sense of “Zen” and stillness, offering a sanctuary from the noise of the modern world.

Deeply Natural

We celebrate the raw, organic beauty of the material. We honor the imperfections of nature as marks of authenticity.

Purpose-Driven

We are motivated by the preservation of a heritage and an ecosystem. Our success is measured by the impact on the land and the herder.

We are not

Mass Market

We do not chase trends or attempt to appeal to everyone. We are not a generic “white label” brand looking for volume over value.

Loud or Quirky

We do not use gimmicks, shock value, or “loud” marketing to grab attention. We do not try to be “fun” or “wacky.”

Industrial

We are not a factory-first operation. We reject the soulless perfection of mass production in favor of human craftsmanship

Purely Transactional

We are not driven solely by margins. We do not cut corners to maximize profit at the expense of the animal or the artisan.

YakLux does not shout.

It whispers to those who know how to listen.